About this document
Cross-Cultural Colour in Marketing by kilyas1998_378787958 is a document available to read on EtoBox.
This document summarizes a journal article about using color in cross-cultural marketing. It discusses how color has different symbolic meanings across cultures and time periods. The document argues that marketers need a cross-cultural perspective on color to develop effective global marketing strategies, as colors can influence perceptions and behaviors differently depending on cultural associations. A framework is proposed for marketers to research color effects and respond to consumer preferences across
- Author
- kilyas1998_378787958
- Language
- EN