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Understanding Marketing Principles by Mutya Neri Cruz is a document available to read on EtoBox.
What is Understanding Marketing Principles about?
This document contains teaching materials about marketing principles and activities. It includes discussions of the role of marketing, perceptions of marketing, analyzing promotional messages, and identifying common marketing tasks. Some key points covered include: - The role of marketing involves helping a firm attract buyers and is an active process of connecting sellers and customers. Common goals include adding value, winning customers, outperforming competitors, and achieving company objectives. - P
- Author
- Mutya Neri Cruz
- Language
- EN