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Sustainable Startups and Entrepreneurial Intentions by mvfpqnrx54 is a document available to read on EtoBox.
What is Sustainable Startups and Entrepreneurial Intentions about?
This study examines the influence of the Theory of Planned Behaviour (TPB) constructs—attitudes, subjective norms, and perceived behavioural control—on entrepreneurial intentions for sustainable startups in Saudi Arabia, highlighting the mediating roles of environmental values and risk propensity. The findings suggest that positive attitudes enhance entrepreneurial self-efficacy and environmental values, which in turn boost entrepreneurial intentions, while perceived behavioural control increases risk prope
- Author
- mvfpqnrx54
- Language
- EN