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Social Media by shuvogrameen95 is a document available to read on EtoBox.

What is Social Media about?

This research aims to investigate the influence of social media on brand loyalty within the FMCG sector in Bangladesh, focusing on how social media content quality, engagement, and trust impact brand trust and loyalty. The study will utilize a mixed-methods approach, combining quantitative surveys and qualitative interviews to gather data from diverse consumer segments across urban and rural areas. The findings are expected to provide actionable insights for FMCG companies, enhancing marketing strategies an

Author

shuvogrameen95

Language

EN