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What is Teach India: TOI about?

The Times of India launched the "Teach India" campaign in 2008 with the goal of providing education to underprivileged children in India and reducing illiteracy. The campaign invited educated Indians to volunteer two hours a week teaching with an NGO, and later recruited students from top colleges to teach for two years. While experts debated whether it was a genuine social initiative or just marketing, the campaign was highly successful, garnering over 88,000 responses in its first three weeks. It went on

Author

Anup Surendra Jaiswal

Language

EN