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Designing Goods and Services Effectively by Iris Jane N. SILVELA is a document available to read on EtoBox.

What is Designing Goods and Services Effectively about?

The document describes the steps involved in designing goods and services, including strategic mission analysis, understanding customer needs, package design, detailed design, market introduction, and evaluation. It also explains quality function deployment, design for reliability, manufacturability, sustainability, and the elements of service-delivery system design like facility location and layout. The key elements of service-encounter design are customer contact behavior and skills, service provider sele

Author

Iris Jane N. SILVELA

Language

EN