Can I read Sway : The Irresistible Pull of Irrational Behavior on EtoBox?

Sway : The Irresistible Pull of Irrational Behavior by Brafman, Ori & Brafman, Rom is a science book available to read on EtoBox.

What is Sway : The Irresistible Pull of Irrational Behavior about?

Pages: 169,A fascinating journey into the hidden psychological influences that derail our decision-making, Sway will change the way you think about the way you think. Why is it so difficult to sell a plummeting stock or end a doomed relationship? Why do we listen to advice just because it came from someone “important”? Why are we more likely to fall in love when there’s danger involved? In Sway, renowned organizational thinker Ori Brafman and his brother, psychologist Rom Brafman, answer all these questions and more. Drawing on cutting-edge research from the fields of social psychology, behavioral economics, and organizational behavior, Sway reveals dynamic forces that influence every aspect of our personal and business lives, including loss aversion (our tendency to go to great lengths to avoid perceived losses), the diagnosis bias (our inability to reevaluate our initial diagnosis of a person or situation), and the “chameleon effect” (our tendency to take on characteristics that have been arbitrarily assigned to us). Sway introduces us to the Harvard Business School professor who got his students to pay $204 for a $20 bill, the head of airline safety whose disregard for his years

Who reads Sway : The Irresistible Pull of Irrational Behavior?

Author

Brafman, Ori & Brafman, Rom

Publisher

Crown Currency

Published

2013

Language

EN

ISBN

9780385524384

Category

science

Subjects

Psychology, Fiction, Self Help

Rating

3.75 / 5 (14,933 ratings)

Updated

2026-03-13