About this document
Red, Blue, and Purple Ocean Strategies by Abhishek Patil is a document available to read on EtoBox.
This document discusses red, blue, and purple ocean strategies. Red ocean strategies involve competing in existing markets by beating competition through differentiation or low costs. Blue ocean strategies create new, uncontested market spaces through innovation. Purple ocean strategies combine aspects of red and blue ocean strategies by differentiating in existing markets through added value and continuous innovation while respecting community ownership. Examples of successful blue ocean strategies include
- Author
- Abhishek Patil
- Language
- EN