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Dabur - Transforming Competitive Strategy - Santosh Kumar Gupta by santoshgkp15 is a document available to read on EtoBox.

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Dabur India, the fourth largest FMCG company in India, focuses on promoting health and well-being through its extensive range of natural and Ayurvedic products. The company aims to maximize shareholder value while differentiating itself from competitors by emphasizing sustainability and a commitment to quality. Future strategies include enhancing digital integration, expanding into new markets, and modernizing its brand image to capture premium segments.

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