About this document

B2B Marketing Mix: The 4Ps Framework by Phan Việt Hoàng is a document available to read on EtoBox.

The document outlines the B2B Frameworks focusing on the 4Ps (Product, Price, Promotion, Place) as a model for designing marketing strategies. It provides a step-by-step approach to determine target markets, assess product benefits, evaluate pricing strategies, plan promotional activities, and identify distribution channels. Additionally, it introduces the Blue Ocean Strategy for innovation, emphasizing the importance of understanding customer needs and exploring untapped markets.

Author

Phan Việt Hoàng

Language

EN