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Bookstagrammers: Beyond Aesthetic Influencers by Susana Haug is a document available to read on EtoBox.

This article discusses bookstagrammers, Instagram users who post photos of books along with stylized backdrops and props. Some key points: - Bookstagram has over 35 million posts and popular accounts have over 100,000 followers. Accounts stage elaborate photos to promote a sense of coziness. - Unlike most influencers, bookstagrammers are usually not paid for sponsored posts but publishers will send them books for coverage. - While some see bookstagrammers as reducing books to aesthetics, others engage

Author
Susana Haug
Language
EN