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What is Agenda-Setting Theory in New Media about?

The document discusses the challenges faced by agenda-setting theory in the context of new media development, questioning whether media impact on public opinion has strengthened or weakened. It highlights the evolution of the theory, its growing popularity, and the emergence of new research directions, particularly in comparative studies and reverse agenda-setting. The analysis emphasizes the need for agenda-setting scholars to adapt their methodologies to account for the hybridization of media systems and

Author

ayeshakhitran0

Language

EN