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Bournvita Market Analysis and Strategy by Soumik Sengupta is a document available to read on EtoBox.

This document summarizes information about the FMCG sector in India, Bournvita chocolate drink, and its marketing strategies. It notes that the FMCG sector in India is expected to grow 9-10% in 2020. It provides details about Bournvita such as its launch in 1949 and current 17% market share. It performs a SWOT analysis and discusses its segmentation, targeting, positioning, product life cycle, and distribution channels. It concludes that Bournvita

Author

Soumik Sengupta

Language

EN