About this document
Customer Satisfaction Insights by Anderson & Sullivan by Ren Suzaku is a document available to read on EtoBox.
This document is an article from the journal Marketing Science published by INFORMS, which is located in Maryland. The article is titled "The Antecedents and Consequences of Customer Satisfaction for Firms" and was written by Eugene W. Anderson and Mary W. Sullivan. It discusses factors that influence customer satisfaction and the effects of satisfaction on company performance.
- Author
- Ren Suzaku
- Language
- EN