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The study develops a consumer behavior model to understand the factors influencing the purchase intention of residential green buildings, highlighting economic ability, environmental morality, and socio-psychological motivations. It empirically evaluates the model through a comparative study in Taiwan and Mozambique, demonstrating its applicability across different contexts. The findings aim to enhance strategies for promoting consumer willingness to invest in green buildings, contributing both theoreticall

Author

Nhi Trần Khánh

Language

EN