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About this Business, Management and Accounting article
Conducting Research on International Advertising: The Roles of Cultural Knowledge and International Research Teams by Hornikx, Jos; O’Keefe, Daniel J. is a Business, Management and Accounting article available to read on EtoBox.
It is typically read by researchers, students, and practitioners in Business, Management and Accounting.
- Author
- Hornikx, Jos; O’Keefe, Daniel J.
- Publisher
- Haworth Press Inc; Informa UK (Taylor & Francis); Haworth Press Inc.; Informa UK Limited (ISSN 0891-1762)
- Published
- 2011
- Language
- EN
- Field
- Business, Management and Accounting (Social Sciences)