Can I read Marketing Ethics and Customer Trust on EtoBox?

Marketing Ethics and Customer Trust by Vinodshankar Bhat is a document available to read on EtoBox.

What is Marketing Ethics and Customer Trust about?

This document discusses ethics and marketing. It begins with an abstract that notes ethics in marketing is important for building customer trust and meeting expectations. The introduction then discusses how marketing ethics addresses principles and standards for acceptable marketplace conduct. While accounting fraud has received attention, many unethical acts originate from marketing efforts that later seem unethical, like Coca-Cola

Author

Vinodshankar Bhat

Language

EN