About this document
Misleading Ads and Consumer Distrust by John Alexander Milne is a document available to read on EtoBox.
The document discusses how deceptive advertising can undermine the effectiveness of marketing efforts. It provides examples of deceptive advertising complaints made to regulatory agencies. Research discussed in the document shows that exposure to deceptive advertising makes consumers more defensive and distrustful of advertising in general. This negatively impacts how consumers respond to further advertising, even from different companies. Deceptive advertising activates self-protective goals in consumers t
- Author
- John Alexander Milne
- Language
- EN