Can I read Influencer Marketing on EtoBox?

Influencer Marketing by ramhedau is a document available to read on EtoBox.

What is Influencer Marketing about?

This dissertation explores the marketing strategies of social media influencers and their impact on consumer behavior in e-commerce. It highlights how influencers leverage trust and authenticity to shape purchasing decisions, emphasizing the importance of strategies like content creation, storytelling, and affiliate marketing. The research aims to address challenges brands face in influencer marketing, such as selecting the right influencers and measuring campaign effectiveness.

Author

ramhedau

Language

EN