Opening book details…
Can I read Positioning: the Battle for Your Mind : [the Marketing Classic] on EtoBox?
Positioning: the Battle for Your Mind : [the Marketing Classic] by Al Ries, Jack Trout, Philip Kotler is a business book available to read on EtoBox.
What is Positioning: the Battle for Your Mind : [the Marketing Classic] about?
<p>"One of the most important communication books I've ever read. I highly recommend it!"<br>Spencer Johnson, author of <i>Who Moved My Cheese?</i> and co-author of <i>The One Minute Manager</i></p> <p>"...Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of <i>Positioning</i>...."<br>David Bohnett, Chairman and Founder of GeoCities</p> <p>The first book to
Who reads Positioning: the Battle for Your Mind : [the Marketing Classic]?
It is typically read by working professionals who need an authoritative practice reference.
Common subject areas: medicine, law, business, engineering.
- Author
- Al Ries, Jack Trout, Philip Kotler
- Publisher
- McGraw-Hill Education Ltd
- Published
- 2001
- Language
- EN
- ISBN
- 9780071373586
- Category
- business
- Subjects
- Marketing, Psychology, Fiction
- Rating
- 4.06 / 5 (9,859 ratings)
- Updated
- 2026-03-13