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What is Bisleri: History and Market Evolution about?

Bisleri was founded in Italy in 1967 and established a plant in Bombay for bottling mineral water. In 1969, the Chauhan family bought the Bisleri brand from the Italian founder and shifted production to bottle water. Bisleri was the market leader in the 1990s but lost share to competitors like Pepsi and Coca-Cola in the 2000s. Currently, Bisleri struggles to hold 40% market share due to issues with its aging distribution system and pressure from government authorities. However, Bisleri remains a trusted bra

Author

SOUMANLALA

Language

EN