About this document
Entrep 12 q1 m4 Market Research by Janeth Z. Rom is a document available to read on EtoBox.
This document provides an introduction to market research for students. It explains that market research involves investigating customer needs to reduce business failure risks. The learning objectives are to explain market research, understand data gathering, identify techniques, and appreciate its importance. It then assesses students
- Author
- Janeth Z. Rom
- Language
- EN