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Strategic Marketing for Natural Skincare by DRADRIGA PATRICK is a document available to read on EtoBox.

What is Strategic Marketing for Natural Skincare about?

The document discusses strategic marketing management for a natural skincare brand, emphasizing the importance of customer segmentation, positioning, ethical marketing, and retention strategies. It highlights the need to cater to health-conscious consumers through demographic, psychographic, and behavioral segmentation, while positioning products as efficient tools for busy professionals. Additionally, it advocates for transparency in marketing practices and the use of CRM systems to foster customer loyalty

Author

DRADRIGA PATRICK

Language

EN