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What is Customer Journey Mapping Insights about?

The document discusses the history and development of marketing from the 19th century onward. It makes three key points: 1) Marketing emerged in the 19th century alongside the industrial revolution, as companies needed to find markets for their mass-produced goods. Branding and advertising became important ways to differentiate products and connect with consumers. 2) Over time, the marketing approach evolved from a focus on unifying mass markets, to segmenting consumers into specific groups. General Moto

Author

meriem

Language

EN