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What is Effective Frequency for Brand Impact about?

The document discusses a study conducted by Facebook Marketing Science to determine the relationship between advertising frequency and brand impact. The study involved 11 brand advertising campaigns across different frequency levels, from a control group with no exposure to low, medium, and high frequency caps. Results showed that brand lift, as measured by ad recall and purchase intent, increased with frequency but began to level off after a weekly cap of 1-2 exposures. The optimal frequency will depend on

Author

kode505

Language

EN