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KFC by Rezuan Hasan is a document available to read on EtoBox.

What is KFC about?

KFC entered the Indian market in 1995 but faced significant protests from farmers, cultural and economic activists, and animal rights groups. Reasons for protests included the use of mono-sodium glutamate in chicken, encouraging a shift to animal feed production over crops, and leaving poorer populations without affordable food options. While competition is fierce, ethics should not be compromised for profits as customers value ethics and are ultimately "always right". KFC needs to understand local cultural

Author

Rezuan Hasan

Language

EN