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What is Understanding Consumer Boycotts: Motivations about?

This document summarizes research on consumer boycotts and attempts to explain why individuals participate in boycotts despite the potential costs and lack of tangible benefits. It develops a typology of motivations for participation that includes both instrumental motivations, like influencing company behavior, and non-instrumental motivations driven by psychology, like boosting self-esteem or expressing anger. The document also examines how biases or irrational beliefs could contribute to participation by

Author

nomanashraf

Language

EN