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What is New Product Development in Marketing about?
New product development involves taking a product from conception to market. It includes idea generation, screening, concept development, marketing strategy, product development, and commercialization. The proposed new product is a vehicle accident alarm system that detects driver drowsiness or intoxication using an eye blink sensor and alcohol sensor. Product adaptation modifies existing products for new customers or markets, ensuring regulatory compliance. Diffusion is how new products spread through a ma
- Author
- anand
- Language
- EN