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What is PDF23 Consumer Behaviour about?

The document outlines the consumer buying process, which includes need recognition, information search, evaluation, purchase, and post-purchase behavior, emphasizing the importance of structured answers for MBA exams. It also discusses the factors influencing consumer decisions, such as psychological, social, cultural, and personal elements, and highlights the need for real-life examples and criticisms. Additionally, it covers various decision-making models that explain both rational and emotional consumer

Author

sunnynarwar5

Language

EN