About this document
Customer Profitability Metrics Explained by Sikendar Razak is a document available to read on EtoBox.
Customer lifetime value is a metric used to quantify the total net profit attributed to the entire lifetime relationship of a customer. It is calculated by estimating future cash flows from the customer, taking into account factors like retention rates and margins, and discounting those cash flows to arrive at a present value figure. Firms can use customer lifetime value to identify their most and least profitable customers and make strategic decisions accordingly. Calculating customer lifetime value involv
- Author
- Sikendar Razak
- Language
- EN