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What is ABC Model in Social Media Buying Decisions about?

This document presents a conceptual framework for analyzing the relationship between social media information, compulsive panic buying, and buying decisions. It discusses antecedents like customer engagement and viral marketing that can influence social media use. It also examines consequences like increased brand awareness and purchase intention. The framework is based on the ABC (antecedents, behavior, consequences) model from psychology. It aims to understand how social media impacts buying behavior, esp

Author

Veny

Language

EN