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What is PESTEL Analysis of SunnyDay Glasses Company about?

SunnyDay is a glasses company founded by childhood friends in Capali, Michoacán, where the local economy is primarily driven by the textile industry. The macroeconomic situation shows stability with rising GDP and employment, while consumer trends indicate a shift towards eco-sustainable products and online shopping. Upcoming regulatory changes will include a tax for online businesses and mandatory recycling of materials.

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