Can I read B2B Advertising Strategies in Social Media on EtoBox?

B2B Advertising Strategies in Social Media by Elias Raymundo Torres is a document available to read on EtoBox.

What is B2B Advertising Strategies in Social Media about?

This document is a thesis titled "Business-to-business Advertising in Social Media" that examines using social media for B2B advertising. The thesis was written by Anton Sokolov for Lapland University of Applied Sciences. The thesis aims to understand how social media can be used as a sales lead generating platform for B2B companies, especially small and medium enterprises. It includes a literature review on B2B marketing and the customer purchase process. It also presents research from interviews with 6 B2

Author

Elias Raymundo Torres

Language

EN