About this document
Ice Cream Brand Preference Analysis by Amlan Pati is a document available to read on EtoBox.
The document discusses research conducted on consumer preferences and behaviors related to ice cream brands. It segments brands into awareness sets, evoked sets, inert sets, and inept sets based on consumer consideration and perceptions. It also outlines internal and external sources of information consumers use to evaluate brands. Two consumer profiles are presented, with each consumer rating and ranking different ice cream brands and attributes, and providing suggestions to improve Hagen-Dazs.
- Author
- Amlan Pati
- Language
- EN