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About this Business, Management and Accounting article
Status Demotion in Loyalty Programmes: the Role of Perceived Unfairness by Banik, Shanta; Gao, Yongqiang is a Business, Management and Accounting article available to read on EtoBox.
It is typically read by researchers, students, and practitioners in Business, Management and Accounting.
- Author
- Banik, Shanta; Gao, Yongqiang
- Publisher
- Frank Cass & Co. Ltd; Informa UK (Taylor & Francis); Frank Cass Publishers; Informa UK Limited (ISSN 0264-2069)
- Published
- 2018
- Language
- EN
- Field
- Business, Management and Accounting (Social Sciences)