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What is Validating Consumer Innovativeness Scale about?

This research adapts and validates the Consumer Innovativeness scale by Goldsmith and Hofacker for undergraduate students, employing psychometric assessments including exploratory and confirmatory factor analysis. The final validated scale consists of six items and demonstrates satisfactory validity and reliability, although its application is limited to the undergraduate demographic. The study highlights the need for further research on consumer innovativeness across diverse populations and contexts.

Author

Carine de Oliveira

Language

EN