Can I read Marketing Himalaya Herbal Soaps in Rural Areas on EtoBox?
Marketing Himalaya Herbal Soaps in Rural Areas by Pragati A Subbannavar is a document available to read on EtoBox.
What is Marketing Himalaya Herbal Soaps in Rural Areas about?
Himalaya aims to market its herbal soaps to rural and semi-urban areas of India. These markets remain largely untapped despite their vast potential. The document proposes marketing strategies for Himalaya soaps, including targeting lower-middle income consumers. It suggests packaging and pricing changes, using local media and folk performances for advertising, and distributing through retail outlets and local events to effectively reach rural audiences.
- Author
- Pragati A Subbannavar
- Language
- EN