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Indigo Paints Ltd., founded in the early 2000s by Mr. Hemant Jalan, has grown to become the fifth largest decorative paint manufacturer in India, achieving annual sales of over Rs 1000 crores. Despite its profitability, the company faces challenges in brand recognition against established competitors, which it aims to overcome through innovative products and a strong marketing strategy, including the endorsement of MS Dhoni. With a focus on differentiated products and expansion into tier 2, 3, and 4 cities,

Author

Satyajeet

Language

EN