Can I read The Impact of Mobile Applications on Airline Ticket Purchasing Behavior: a Quasi-experiment on EtoBox?

The Impact of Mobile Applications on Airline Ticket Purchasing Behavior: a Quasi-experiment by Yanhong Chen; Luning Liu; Zhenyuan Zhang is a Social Sciences article available to read on EtoBox.

What is The Impact of Mobile Applications on Airline Ticket Purchasing Behavior: a Quasi-experiment about?

## Purpose This paper aims to investigate the causal inferences between mobile application adoption and changes in travelers’ purchasing behavior regarding services supported by the travel and tourism industry. ## Design/methodology/approach Using a quasi-experiment conducted by an airline, data sets from more than 10,000 travelers were collected, and hypotheses were tested using propensity score matching and difference-in-difference methods. ## Findings Mobile application adoption has a significant positive effect on the total purchasing frequency of services and a significant adverse effect on booking tickets in advance and purchasing frequency from self-owned websites. Besides, this finding also suggested that members or travelers who had high average purchases in the past tend to buy more air tickets on average after mobile application adoption, while the number of days to book tickets in advance and purchase auxiliary services declined after mobile application adoption. However, males purchased more auxiliary services via mobile applications. ## Research limitations/implications The study is based on the causal effect of mobile application adoption on purchasing behavior. Neve

Who reads The Impact of Mobile Applications on Airline Ticket Purchasing Behavior: a Quasi-experiment?

Author

Yanhong Chen; Luning Liu; Zhenyuan Zhang

Publisher

Emerald

Published

2023

Field

Social Sciences