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Impact of Daily Soaps in India is a document available to read on EtoBox.

This document discusses the history and rise of television and daily soap operas in India. It notes that Doordarshan was the first national television network, launching in 1959. Popular early shows included Ramayana and Mahabharata. In the 1990s, private channels like ZEE, Sony and Star emerged and hundreds of channels now exist. Daily soap operas are hugely popular, especially with housewives, and have produced many celebrities. They are a major revenue source for the television industry. However, some cr

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