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What is AI and Human Roles in Public Relations about?

This paper explores the integration of Artificial Intelligence (AI) and human roles in Public Relations (PR), highlighting the challenges, opportunities, and trends within the field. It emphasizes that while AI can enhance efficiency in tasks such as content creation and crisis communication, the human element remains crucial for building brand authenticity and credibility. The study reveals that AI

Author

International Journal of Innovative Science and Research Technology

Language

EN