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About this Social Sciences article
The Impact of Television Advertising: Learning Without Involvement by Krugman, Herbert E. is a Social Sciences article available to read on EtoBox.
It is typically read by researchers, students, and practitioners in Social Sciences.
- Author
- Krugman, Herbert E.
- Publisher
- Oxford University Press; Oxford University Press (OUP) (ISSN 0033-362X)
- Published
- 1965
- Field
- Social Sciences