About this document
International Marketing Course Overview by Angel Omlas is a document available to read on EtoBox.
This course covers International Marketing over 54 hours across 3 units. It aims to develop an understanding of international marketing through analyzing opportunities in foreign markets, exploring alternative entry strategies, and planning and implementing a real-life international marketing plan for a product or service. Key topics include theories of international trade, trade barriers and restrictions, entry modes, international trade terms, export marketing, market research, product development for for
- Author
- Angel Omlas
- Language
- EN