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What is Swatch Group about?

The Swatch Group manages their watch brands across four market segments using distinct brands like Swatch, Tissot, Omega, and Breguet. Each brand operates independently while benefiting from shared R&D. However, Swatch sometimes competes against itself and higher-end brands are hurt by association with the lower-quality Swatch name. To improve this, Swatch should allocate primary brands to the largest market segments and change the company name to distance higher-end brands.

Author

Khushboo

Language

EN