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Luxury Experience and Consumer Behavior: a Literature Review by Damini Goyal Gupta; Hyunju Shin; Varsha Jain is a Business, Management and Accounting article available to read on EtoBox.

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## Purpose The luxury experience is a growing and crucial component of luxury marketing. Experiences inspire consumers to engage with luxury brands. Although several research studies have shed light on the origin, development, and prominence of luxury experiences among consumers, there is a scarcity of research that analyzes the current knowledge holistically. As a result, this study uses a systematic literature review technique to better understand the trends in the luxury experience and consumer behavior literature and suggests future research directions to further develop the subject area. ## Design/methodology/approach Using the theory-context-characteristics-methodology (TCCM) framework, this study examines 130 articles on the luxury experience and consumer behavior. ## Findings Most research on luxury experiences has focused on the luxury service experience in the context of hospitality and tourism. Future researchers should explore avenues for providing luxury experience to consumers in the luxury products industry. In addition, more research is needed into the influences of the recent COVID-19 outbreak and technological advancements on consumers' luxury experiences. ## Orig

Who reads Luxury Experience and Consumer Behavior: a Literature Review?

Author

Damini Goyal Gupta; Hyunju Shin; Varsha Jain

Publisher

Emerald

Published

2022

Language

EN

Field

Business, Management and Accounting (Social Sciences)