About this document
History and Evolution of Public Relations by Marvie Macatulad is a document available to read on EtoBox.
Public relations techniques have existed for centuries but the profession emerged in the early 20th century. It evolved from press agentry and publicity to counseling. Key figures like Ivy Lee, Edward Bernays, and George Creel advanced the field by establishing principles of open communication and influencing public opinion. The practice of PR shifted from disseminating information to conducting research and managing relationships. Recent trends include increased transparency, evaluation, managing constant
- Author
- Marvie Macatulad
- Language
- EN