About this document
Understanding the MICE Industry by Sole Hiu is a document available to read on EtoBox.
The document discusses the meetings, incentives, conventions and exhibitions (MICE) industry. It provides details on the evolution and growth of the MICE industry since the 1950s/1960s with the development of air travel and large convention centers. It describes the key types of MICE events like meetings, incentives, conventions, exhibitions and different meeting setups. It outlines the roles of various players in the MICE industry like meeting planners, convention and visitor bureaus, convention centers an
- Author
- Sole Hiu
- Language
- EN