About this document
Ahmad Et Al. - 2025 by duydang20165 is a document available to read on EtoBox.
This study investigates the factors influencing metaverse purchase intentions, focusing on telepresence, perceived expertise, avatar ownership, and perceived personalization, while highlighting the mediating role of consumer flow experience. Data from 280 respondents indicates that these factors positively affect consumer flow, which in turn enhances purchase intentions in the metaverse. Additionally, convenience orientation moderates the relationship between consumer flow experience and purchase intention,
- Author
- duydang20165
- Language
- EN