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Advertising Course Overview and Syllabus by Vartika Jadaun is a document available to read on EtoBox.
What is Advertising Course Overview and Syllabus about?
The document outlines the course details for DSC 3.1: Advertising, which is part of the B.A. (VS) Marketing Management and Retail Business program, offering 4 credits. It aims to teach students the fundamentals of advertising, including message preparation, media selection, and campaign evaluation, with specific learning outcomes listed. The syllabus includes topics on advertising concepts, copywriting, agency roles, and media strategies, alongside practical exercises and suggested readings.
- Author
- Vartika Jadaun
- Language
- EN