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Clear, concise, and accessible, this practical guide will give readers an unprecedented introduction to the fascinating world of Intellectual Property, one of the hottest and most misunderstood topics among business owners, inventors, and anyone with an idea. Frederick Mostert, one of the world's foremost experts, will help readers understand how, why, and when to protect their ideas and inventions. From Publishers Weekly The growth of technology, coupled with the speed at which ideas spread, makes it more important for businesspeople to understand the difference between copyrights, trademarks, trade secrets and related matters, yet few recent books have managed to translate this complex topic into clear guidelines. Mostert and Apolzon fill this need with a chatty, inviting resource for anyone who's interested in protecting a great idea, but isn't sure whether a trademark, copyright, utility or design patent will do the trick. The authors have boiled down their message so well that a single two-page chart serves as a terrific crib sheet for the entire resource. Yet they also spice up their lessons with bold images, fun tidbits (who knew that Jamie Lee Curtis holds a patent?), note
- Author
- Mostert, Frederick W.; Apolzon, Lawrence E.
- Publisher
- Penguin Random House LLC
- Published
- 2007
- Language
- EN
- ISBN
- 9780756626020
- Subjects
- Business, Law, Mathematics
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